AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Unicorn Games on iOS in Brazil
Exploring the trends of top Unicorn-themed gaming apps on iOS in Brazil during the fourth quarter of 2020, with insights from Sensor Tower.
As 2020 wrapped up, the iOS platform in Brazil saw varying performance among the top unicorn-themed gaming applications. Sensor Tower provided insights into how these apps fared in terms of downloads, revenue, and active users.
Aysha Irfan's Unicorn Mommy Care Game experienced a significant boost in weekly downloads, peaking at around 3.7M in late November, before settling to just over 1.4M by the end of December. Active users followed a similar trajectory, with a high of approximately 3.5M weekly active users in the same period.
For Shake It's Girl Games: Unicorn Slime, revenue saw ups and downs, with a notable spike to $934 in late November. Downloads remained steady, averaging around 1K per week, and active users showed a slight increase from 2.1M to 2.5M by the end of Q4.
TutoTOONS' My Baby Unicorn maintained a consistent download rate of around 400K to 800K per week, with a slight uptick in revenue in early and late December. The weekly active users hovered around 1.1M to 1.6M during the quarter.
Kpopsies - My Unicorn Band, also by TutoTOONS, showed an interesting pattern with no reported revenue until the last two weeks of December, where it earned $18 and then $33 respectively. Downloads varied, with the highest at 650K in early November, and weekly active users grew from 252K to around 1.3M by the end of the quarter.
Lastly, Budge Studios' My Little Pony: Harmony Quest saw its revenue fluctuate, peaking at $380 in the final week of December. Download numbers saw a gradual increase throughout the quarter, reaching 465K, and active users had a high of 1.1M in late December.
For more detailed insights and data on the performance of these unicorn-themed games and others, Sensor Tower's platform offers a comprehensive analysis for those interested in the mobile app market.